Marissa Mayer is determined to make Yahoo relevant again. The Yahoo CEO has been on a spending spree as of late, and now it seems she has her sights, and purse, set on acquiring Tumblr. AllThingsD is reporting that Yahoo and Tumblr are in serious discussions of a buyout estimated at a value of $1 billion. It has also been heavily rumored that Yahoo has a growing interest in some sort of buyout of Hulu as well.
Yahoo has taken an active initiative to become more nimble and add new, younger users since Mayer has taken over the company. They have specifically targeted a core user age from 18 through 24 as their goal going forward. I can't imagine a better takeover to accomplish that at this point than Tumblr. It has an ever growing market share in the social landscape and offers a very personal blogging platform with a customizable, sleek interface.
This is a developing story, and we will be taking a diligent post on keeping you updated on this one.
Update: Yahoo now has an event planned Monday, at 5pm EST, surrounding a "product-related" announcement. According to CNBC, the event will be held in New York City and CEO Marissa Mayer is expected to speak. This could be non-Tumblr related, but the rumors have been loud enough over the last few days that we would not be surprised for this buyout to become reality.
Source: The Verge, AllThingsD, CNBC
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